Simple UTM Builder

FAQ

🤔 What are UTM parameters and why use a UTM builder?

UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of web pages or campaigns. They tell Google Analytics (and other analytics tools) more information about how your visitors are getting to your site. Simple UTM Builder makes creating these tracked links simple and error-free.

✨ Which UTM parameters does this UTM builder support?

Simple UTM Builder supports all the standard UTM parameters that any professional UTM builder should include:
* utm_source (e.g., google, newsletter) – Required
* utm_medium (e.g., cpc, email) – Required
* utm_campaign (e.g., spring_sale)
* utm_term (e.g., running+shoes) – For paid search
* utm_content (e.g., logo_link, text_link) – For A/B testing
* utm_id (Campaign ID) – To identify a specific campaign run

💾 Where is the UTM link history stored?

The UTM link history (your last 5 generated links) is stored in your user meta data within your WordPress database. This means it’s specific to your user account and private to each user of the UTM builder.

🔒 Is this UTM builder secure?

Yes! Our UTM builder follows WordPress best practices, including using nonces for actions and sanitizing inputs. Your link building data is safe and secure.

How does this UTM builder compare to Google’s Campaign URL Builder?

Unlike Google’s external UTM builder, Simple UTM Builder integrates directly into your WordPress dashboard. You don’t need to leave your site, copy/paste between tools, or manage external bookmarks. Everything happens within your familiar WordPress environment.

Can I use this UTM builder for email marketing campaigns?

Absolutely! UTM builder is perfect for email marketing. Use utm_source=newsletter, utm_medium=email, and utm_campaign=your-campaign-name to track email performance in Google Analytics. This UTM builder makes it easy to generate consistent email tracking links.

Does this UTM builder work with Google Analytics 4 (GA4)?

Yes! This UTM builder generates standard UTM parameters that work perfectly with Google Analytics 4 (GA4), Universal Analytics, and other analytics platforms. The UTM codes created by this UTM builder are universally compatible.

How do I track social media campaigns with this UTM builder?

Use this UTM builder to create social media tracking links by setting utm_source=facebook (or twitter, instagram, etc.), utm_medium=social, and utm_campaign=your-campaign-name. This UTM builder helps you identify which social platforms drive the most traffic.

Can I use this UTM builder for affiliate marketing?

Yes! This UTM builder is excellent for affiliate marketing. Use utm_source=affiliate-network-name, utm_medium=affiliate, and utm_campaign=product-name to track affiliate performance. The UTM builder helps you identify your best-performing affiliate campaigns.

Does this UTM builder support bulk URL generation?

Currently, this UTM builder focuses on individual URL generation with a streamlined interface. However, the recent links history feature in this UTM builder allows you to quickly reuse parameters for similar campaigns.

Is this UTM builder GDPR compliant?

Yes! This UTM builder doesn’t collect or store personal data. All UTM parameters are standard URL parameters that work with your existing analytics setup. The UTM builder stores only your recent links locally in your WordPress user account.

Can I customize the UTM parameters in this UTM builder?

This UTM builder supports all standard UTM parameters (source, medium, campaign, term, content, id). While you can’t add custom parameters, these cover 99% of tracking needs. The UTM builder ensures compatibility with all major analytics platforms.

Does this UTM builder work with WooCommerce?

Yes! This UTM builder works perfectly with WooCommerce. Use it to track which campaigns drive sales by creating UTM-tagged links to your products. The UTM builder helps you identify your most profitable marketing channels.

Can I suggest a feature for Simple UTM Builder or report a bug? 🐞

Absolutely! Please create a topic in the support forum on WordPress.org. We’d love to hear from you and make Simple UTM Builder the best UTM builder for WordPress!